Snappymob is a dynamic web and mobile app developer based in Kuala Lumpur, serving clients across the globe with innovative digital solutions. As specialists in digital products, Snappymob maintains high standards not only for their client deliverables but also for the internal tools they use to manage their growing team.
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"Omni is the single source of truth that we were looking for. It solved at least 80% of our HR problems while also allowing us to introspect and improve our internal HR processes."
As Snappymob's team grew and took on more complex client projects, their HR processes became increasingly difficult to manage. Their project-based structure meant that approvals needed to flow through multiple levels—first through project managers, then through functional department heads—but their existing HR system couldn't handle these multi-step workflows effectively.
The fragmented approach forced Elena and her team to juggle multiple tools: one platform for payroll, another for leave approvals, spreadsheets for tracking, and scattered documents across Google Drive. This created confusion for employees who didn't know where to find information or submit requests, while HR struggled to maintain visibility into processes and ensure nothing fell through the cracks.
Snappymob needed a unified HR platform that could adapt to their unique workflows while providing the transparency and automation necessary to support their continued growth.
1. Streamlined Payroll and Expense Management
The Challenge
Prior to implementing Omni, Snappymob's finance and HR teams were drowning in manual processes, particularly related to expense claims and payroll. "One month we had 1,500 claims submitted by our teams, and our approver was absolutely swamped because she needed to go through each of them one by one," shares Chief of Staff Elena Argyriou.
The previous system's limitations required the team to manually verify every claim line-by-line to ensure accuracy in payroll processing. This tedious process created a high risk of errors, with claims sometimes mistakenly included or excluded from payroll runs. The issue was compounded by the system's inability to provide full visibility on which claims were confirmed, forcing the team to track expenses across multiple months manually.
"We spent at least two days with the people and culture team together with finance, and it was always stressful," Elena explains. The lack of proper categorization and allocation systems for expenses meant approvers had to review each claim individually, regardless of type or amount.
Omni's Solution
Omni transformed Snappymob's expense management with customizable categories, automated approvals based on predefined rules, and seamless integration with payroll. Omni's mobile app—available to both iOS and Android users—made it easy for employees to upload receipts and submit claims on the go, while managers could review and approve expenses based on clearly defined parameters.
The system also introduced allowances, helping Snappymob consolidate recurring expenses into regular payments rather than individual claims. Beyond basic allowances, Omni's expense entitlement gives employees annual budgets for specific categories—like medical claims, well-being, or training—that are automatically prorated based on their start date. Now, when Snappymob employees submit expenses, they can see their remaining balance in real-time, while the system prevents claims that exceed their available entitlement. "Now we are finally able to optimize a lot of things by just assigning allowances correctly by the project and function," Elena notes. This intelligent approach means HR no longer needs to manually track whether someone has exceeded their annual medical allowance or calculate pro-rated amounts for mid-year hires.
For payroll processing, Omni provided a centralized system that automatically incorporated approved expenses, eliminated manual verification, and streamlined the entire payroll run. With Snappymob's team based in Malaysia, Omni's built-in compliance for Malaysian tax and statutory requirements—including EPF, SOCSO, and EIS contributions—ensured accurate calculations and reporting without additional manual work.
The Results
"Now we literally run payroll in no more than two hours. Before it was two days," Elena shares. The implementation of Omni's expense and payroll systems dramatically reduced Snappymob's administrative burden while increasing accuracy. The mobile application improved Snappymob's employee experience for submitting expenses, while Omni's allowance feature—which converts recurring expenses into regular monthly payments—reduced the volume of individual claims that needed manual review.
By integrating expense management with payroll functions, Omni eliminated the need for HR to perform manual cross-checking, ensuring that only approved claims were included in payroll runs and saving Snappymob countless hours month over month. This automation not only saved time but also helped reduce errors and stress during the payroll process.
2. Unified Employee Onboarding
The Challenge
Before Omni, Snappymob's onboarding process was fragmented across multiple platforms, creating confusion for both new hires and HR team members. "We had PDF slides, notion pages, and 30-60-90 day plans done in Excel, with everything sent manually through different channels," explains Elena.
This decentralized approach made it difficult to track progress, ensure consistency, and maintain visibility into their onboarding journey—an essential component to engaging Snappymob new hires. Communication was often lost between different platforms, and HR couldn't determine which materials had been reviewed or completed by new employees. The lack of a structured workflow meant that onboarding steps were sometimes missed or delayed, impacting new hire integration and productivity.
Omni's Solution
Omni provided Snappymob with a comprehensive onboarding module that centralized all new hire onboarding and training materials, tracked progress, and established clear workflows with designated owners for each step. Omni’s platform created a structured journey for new hires while giving HR full visibility into their progress.
"The transparency of progress is crucial," Elena notes. "We want to make sure if we need to remind someone or help someone with something, everyone is on the same page and we understand how fast we're proceeding through the onboarding process."
Omni allows Snappymob to define clear checkpoints throughout the 90-day probation period, ensuring that new hires receive the support and resources they need at each stage. The centralized documentation system means that all relevant materials are accessible in one place, eliminating the need to search across multiple platforms, and remaining accessible throughout employee’s tenure, to easily reference essential information such as employment contracts and company policies.
The Results
"We gained at least four hours of everyone's time just by implementing the Omni onboarding workflow," shares Elena. Beyond the immediate time savings, the improved process has created long-term benefits in employee satisfaction and confidence.
Omni’s platform enables a structured approach that ensures that by the end of the 90-day probation period, Snappymob new hires and HR both know exactly where they stand. As Elena explains, "It's something that we can't quantify in time or pure numerical ROI, but it's just the pure satisfaction and employee confidence in themselves and what is happening in the company."
With the time saved through automation, the Snappymob People team has been able to focus on enhancing the quality of their onboarding rather than just managing the logistics. "Having this tool allows us to look at what else we can add. Instead of just focusing on the surface level of onboarding, we go much deeper and expand the quality."
3. Enhanced Visibility and Cross-Functional Workflows
The Challenge
Snappymob's project-based structure requires complex approval workflows that cross both project and functional boundaries. Their previous system couldn't accommodate these multi-level approvals, leading to technical bugs and process breakdowns.
"For us, the approval flow is very important and it should be cross-functional," explains Elena. "First is the project level approval and then it's a functional approval." The previous system's limitations made it difficult to implement these flows correctly, resulting in process errors and missed approvals.
The lack of integration with calendars and other workplace tools also created visibility challenges. Team members couldn't readily see who was on leave, making project planning and resource allocation difficult. Manual tracking of attendance for client billing added another layer of complexity, with staff spending full days transferring data between systems.
Omni's Solution
Omni's platform allows Snappymob to set up customized approval workflows that accommodate their organization's specific needs for multi-level, cross-functional approvals. The system allowed them to easily modify approvers as needed, adapting to changes in project structure or team composition. Instead of rigid approval chains that break when teams shift, Omni lets you set up smart workflows that actually work for your business. Need different approval processes for travel expenses versus office supplies? Or want your Singapore team to have different approvers than your KL office? Omni handles this automatically. For project-based companies like Snappymob, this means expenses can flow to the right people without HR having to manually update approval chains every time a project team changes.
Omni’s integration with Snappymob’s most-used workplace tools transformed visibility across the organization. "I connected my Gmail calendar, and now I don't even need to log into Omni. I can know immediately who is on leave just by looking at my normal working calendar," shares Elena. Now, Omni’s leave tracking and employee profiles automatically sync with HR’s calendars, updating them on employee time off and key dates such as work anniversaries and birthdays, with no added effort.
Omni also connected seamlessly with Team Deck, Snappymob's existing time-tracking tool. This means when someone takes leave in Omni, it automatically updates their billable hours for client projects—eliminating the need to manually track who was out and adjust invoicing calculations.
Omni's automated employee database and org chart provided additional visibility into team structures and reporting relationships. "I like that it's already there by default," notes Elena. "If I need to update my organization slide or present it to a client, it's super easy. I can have the whole structure of the team immediately."
The Results
Seamless integration between Omni and Snappymob's existing systems eliminated the need for manual data transfer, saving significant time each month. "At least one person spent one full day each month [migrating data] manually. Now this system is completely automatic," Elena shares.
The improved visibility and automated workflows have streamlined operations across their organization. Managers can see at a glance who is available, making project planning more effective. The employee database has simplified performance review planning, streamlining complexities such as internal role changes.
"We have quite a rotation within the team, and it's a positive rotation," explains Elena. "Sometimes we transfer management or re-work teams to best support our people. Having our internal records automatically updated facilitates my life a lot."
Building a Foundation for Growth with Omni
With Omni's unified platform managing everything from payroll to performance reviews, Snappymob has established a strong foundation for managing their teams more effectively while focusing on strategic initiatives. Omni's unified approach has eliminated the fragmentation that previously bogged down their HR operations, creating a single source of truth for all employee data and processes.
“Omni solved at least 80% of our problems," Elena reflects. "It also allowed us to further introspect and take initiative in our opportunities for improvement in the areas that a tool can’t necessarily solve."
The time saved through automation has allowed Snappymob to focus on enhancing their HR initiatives, particularly in the areas of onboarding and performance management. "Another thing that we finally have time for is to do 360-degree reviews. Without the proper performance module, it's almost impossible to do it manually."
Looking ahead, Elena values the partnership with Omni and the platform's growth trajectory. "Snappymob is a growing company. Our needs will change in one year, and I know that Omni will adapt to grow alongside us."
As Snappymob continues to expand their capabilities and client base, Omni's flexible, Asia-centric approach provides them with the adaptable foundation they need to support their evolving workforce strategies across the region.
